Case Study
V2Kart - eCommerce Fashion App
V2 Retail, a New Delhi based fast fashion company collaborated with Promatics technologies to develop a distinctive eCommerce mobile app that is targeted at Gen Z buyers’ familiar with Zara, Uniqlo and H&M apps. This app has been singularly designed to furnish an extraordinary shopping experience through an array of avant-garde features and functionalities.
The Challenge
V2's brief to Promatics was develop a fast fashion eCommerce app that provides a seamless, engaging, and sustainable shopping experience that appeals to Gen Z customers. Gen Z customers are highly fashion-conscious and always on the lookout for the latest trends.The app must offer a wide range of trendy and fashionable items that keep up with the latest trends, ensuring that the brand stays relevant and continues to attract Gen Z customers.Accustomed to instant gratification they expect the app to be fast, responsive, and easy to use, with minimal loading times and glitches.
- Product Personalization
- Speed and Performance
- Recommendation Engine
- Real Time Inventory Sync
Client’s Expectations
- Consulting
- Product Design
- Mobile App Development
- ERP Integration
Promatics’ Deliverables
Prominent Features
The successful launch of the V2 fast fashion eCommerce mobile app was a result of a comprehensive development process that addressed the key challenges faced by eCommerce mobile apps targeting Gen Z customers. The app's mobile-first design approach, advanced personalization features, seamless checkout process, integration with social media, competitive pricing and discounts, sustainability features, and speed and performance optimization were key achievements that contributed to the app's success. Here are some of the distinctive functionalities.
Intelligent Recommendation Engine
Uses machine learning algorithms to analyze user behavior and purchase history to suggest personalized product recommendations to users, improving their shopping experience and increasing the likelihood of purchase.
Seamless Social Media Integration
Gen Z users cannot live without social media so the app allows them to share their shopping experience on social media platforms like Facebook, twitter and Instagram, increasing V2 Retail's online visibility and reaching a wider audience.
Real Time Inventory Tracking
Enables V2 Retail to monitor inventory levels in real-time, allowing them to restock items quickly and ensure customers always have access to the products they need.
In-App Loyalty Program
Incentivizes customers to make purchases by offering rewards points and exclusive discounts. It helps to build customer loyalty and keep them engaged with the V2 Retail brand.
Multi Payment Modes
The app carries multiple payment options, including credit/debit cards, net banking, and digital wallets, making it easier for them to make purchases and increasing the likelihood of conversion.
Personalization
Customize their shopping experience, such as setting preferences, favorite products, and receiving personalized recommendations based on their shopping behavior.
Image Recognition
This feature uses Vision API to analyze product images and provide users with detailed information about the product, including price, size, and color options.
Semantic Search
This feature allows users to search for products using natural language, making it easier for them to find what they're looking for without having to use specific keywords.
Discount Coupons
This feature offers users exclusive discounts and promotional codes, encouraging them to make a purchase and boosting overall sales for V2 Retail.
Outcome
After months of rigorous and intensive efforts, the culmination has resulted in a highly user-friendly mobile application adorned with a pleasant and aesthetically pleasing design. The application has already garnered significant acclaim from a wide range of users, who have shared an overwhelmingly positive feedback on its features and overall functionality.
Key Achievements
Impact
The app was designed with a mobile-first approach, ensuring that it works seamlessly on all mobile devices. The app was optimized for mobile screens, with a responsive layout that adjusts to different screen sizes.
Since the launch of the app, V2 Retail has experienced a significant increase in sales. In the first month alone, the app generated $2 million in revenue, with a steady growth trend in subsequent months.
The app was equipped with advanced personalization features, such as an AI-powered personal stylist that recommends trendy outfits and accessories based on the user's browsing history and style preferences. The app also provided personalized product recommendations based on user data.
The app has enabled V2 Retail to reach a wider audience, with a significant increase in the number of new customers. The app has attracted over 100,000 new customers in the first three months of its launch.
The app streamlined the checkout process, with features such as one-click ordering, saved payment information, and personalised shipping options.This saved users' preferences and payment information, making the checkout process fast and effortless
The app has led to a significant improvement in customer engagement, with users spending an average of 10 minutes per session on the app. The app has also seen a high level of repeat purchases, with over 70% of customers making a repeat purchase within 30 days of their first purchase.
The app integrated with popular social media platforms, such as Instagram and Snapchat, allowing users to share their purchases and outfits with their friends and followers. The app also leveraged social media data to provide personalised product recommendations based on users' social media activity.
The app has improved V2 Retail's brand loyalty, with customers expressing high levels of satisfaction with the app's features, design, and functionality. The app has also incentivized customers to make sustainable choices, promoting the company's sustainability efforts and improving customer loyalty.
The app offered competitive pricing and dynamic pricing, which adjusts prices in real-time based on supply and demand. The app also offered discounts, loyalty programs, and other incentives to encourage repeat purchases.
The app has streamlined V2 Retail's operations, reducing the workload of the company's customer support team and enabling faster order processing and delivery. The app has also helped V2 Retail to better understand customer preferences and behaviour, allowing the company to make data-driven decisions and improve its overall operations.
Software &
Technologies Used
Languages we have used to create app user friendly across multiple devices without compromising the speed.
Flutter
App Development for cross platform
Angular
Mange the data from Admin side
Mongo DB
Fast response from APIs in real time
Nodejs
To scale the applications in both directions
Figma
Wireframing allows smooth start of project
Paypal
Payment gateway to more secure transactions
Testimonials
They go above and beyond in terms of their deliverables. They don't just do what we tell them: they cross theirs t's, dot theirs i's, and sometimes do extra work beyond our Expectations
Akash Agarwal
Head of E-CommerceV2 Retail LTD
Schedule a free expert session
with Mobile Engineering Manager
