Insights

Software-driven businesses have been around for a while now, but are here to stay in the long run. A lucrative business opportunity awaits if you have a great startup idea. However, what stops some idea innovators is the dearth of technical know-how. Being a non-technical founder of a software company sounds like a plan that … Continue reading

Designing the best checkout experience that performs in the best way is something that can’t be learned overnight. Context is the key to design a great user experience when launching e-commerce development project. It is a must for e-commerce app developers to focus on checkout page optimization. Checkout is an important process where the customer … Continue reading

Smartphones are gaining a lot of popularity these days. People are using mobile apps for multiple purposes such as shopping, playing, personal assistance, navigation etc. More and more firms are pushing to launch their mobile app that works seamlessly on any platform.  The mobile apps can be integrated with any ecommerce store and you can … Continue reading

Building a mobile app for the first time seems to be a daunting task, as most of the beginners don’t know where to start from. In today’s fast paced mobile app market, thousands of mobile apps are evolving every day. To ensure visibility of the mobile app in such a complex environment, you need to … Continue reading

Did you know that mobile e-shopping will shoot up at whopping $163 billion sales worldwide this year? And, that estimated that 85% of mobile users will use mobile apps rather than mobile website? Well, numbers aside, the most startling fact here is although 33% of mobile sales happen via mobile app, only 10% of retailers … Continue reading

Product page is a combination of programming and customization. No matter how much effort you put in promoting your ecommerce store, the real magic happens when you do something to optimize the product page. A good product page can affect the conversions, and hence you should try everything to optimize them. In this post, I … Continue reading

When it comes to determine the success of an app, mobile app developers have a plethora of metrics to choose from.  However, it is not an easy task to determine which metrics matter the most for your app. In earlier days, app developers would measure the success of their app based on Analytics. These statistics … Continue reading