Insights

Think about it, you have a bizarre picture that you painted on your laptop using paint and looks something like this:     No way. Who would buy such a thing? Let alone that there is no point in this mess that I just created 5 minutes ago, this thing cannot be sold. It is … Continue reading

We start with two buzzwords of today; Artificial intelligence AI and user experience UX.   a.) Artificial intelligence is the ability of a machine to operate intelligently, similar to how a human brain works.   b.) User experience ultimately translates into how a particular person responds to and feels about a certain interface, service, or … Continue reading

The digital landscape is fast evolving to match the trends in the market and serve user expectations. While some of these trends can be momentary others are here to stay.   At Promatics, we believe every app business must know that users are spoiled for choice when it comes to picking mobile apps. To engage … Continue reading

As a society, we are experiencing phenomenal shifts in how we are using our mobile handsets even for small tasks, given the social distancing norms levied on us. Consequently, mobile app development is too transitioning since COVID-19 raised its ugly face. While we would love to assume that the pandemic is just a phase, the … Continue reading

Customers change with time, and so do their needs. But, you must upgrade and transform the customer experience to keep customers glued with your brand.   Moreover, to make them loyal to your brand, you must acknowledge that the customers are different from each other. So, valuing the differences in the customers’ preferences, successful businesses … Continue reading

Given the widespread usage of mobile phone devices and increased reliance on apps to execute many days-to-day functions, users may have to open an app in pitch dark ambience. Very often, the light that the app emits in pitch dark is too high and almost piercing for a user’ eyes. There have been reports that … Continue reading

What is Typography? How many times have we shrieked at the sight of visually unpleasant app pages with amiss font style and size that mar the app usage experience on the whole? Countless would be the answer. Such apps lack the necessary sticking factor that helps us stay on the app. It is common to … Continue reading

What is Mobile App Wireframing? Wireframes can be described as pure black and white layouts that outline the specific size and placement of page elements, features, conversion areas and navigation on an app or website. They lack real design elements like colours and fonts and are used to bring out an app’s structure specifically. Done … Continue reading

What is AWS? Two brilliant Amazon engineers thought of using Amazon’s computing infrastructure as a platform for offering automated web services to their customer base. Amazon Web Services (AWS) is the largest cloud computing platform that resulted from that thought revolution.   It takes pride in providing low-cost, scalable, and highly reliable infrastructure platform in … Continue reading