Insights

All of us have heard of Amazon, right? And we unanimously agree that it is the largest online retail store in the world serving more than 40% of customers online in the US only. However, it never started as the company we know today. The company was originally called ‘Cadabra’ and was a bookstore that … Continue reading

Entrepreneurs love to play with ideas and bring something new to the table; something new and revolutionary that solves an important problem. These people are on a quest to make life better by making technological breakthroughs. This very same innovation powered by the pursuit of improving man’s lifestyle made Apple the most valuable tech company … Continue reading

User growth is what every business aims for, be it a small shop around the corner or a billion-dollar tech company. The ultimate goal for any business is to earn profits and it is not possible to achieve the targets on that without selling the product at an appropriate scale. And for this, you need … Continue reading

If you truly want to understand someone, walk a mile in their shoes and you will know what do they experience in their everyday life. You will know about what do they get to bear within every now and then, what makes them happy and what causes them to lose all hopes on something.   … Continue reading

Introduction Scientific progress resulted in huge developments to ease the lives of humans. Instead of traveling on foot, people have started using cars and planes. Although these are all very helpful on their own lack of physical activity has degraded people’s health. Now people perform most of their jobs from the office limiting their physical … Continue reading

The digital landscape is fast evolving to match the trends in the market and serve user expectations. While some of these trends can be momentary others are here to stay.   At Promatics, we believe every app business must know that users are spoiled for choice when it comes to picking mobile apps. To engage … Continue reading

In this era of digitalization, businesses are encashing on the growing popularity of mobile handsets to expand their outreach. Clearly, mobile app development is the best way to digitize a business venture. However, it is not as easy as it sounds; the choice of mobile app operating system can determine the failure or success of … Continue reading

Think about the last time you tracked a delivery in real time, booked a ride instantly, or searched for nearby services. Behind those seamless experiences lies one powerful force: location intelligence. Today, location data is not just an added feature. It drives entire business models. Logistics platforms rely on accurate routing to cut costs. Ride-sharing … Continue reading

About AWS EC2 Amazon Web Services’ Elastic Compute Cloud came around to ease the provision of computing resources for developers. It aimed at providing self-service architecture to businesses serving them on-demand with resilience.   a.) AWS EC2 reduces the time required to spin up a new server to minutes from days or weeks of work, … Continue reading