Insights

So, in an answer to the question “what are the three elements that ensure the success of any startup company?”, you have probably heard every entrepreneur talk about consistency, agility, and innovation.   a.) Consistency stops you from giving up when you have exhausted all your energy and resources. b.) Agility helps you in taking … Continue reading

All of us have heard of Amazon, right? And we unanimously agree that it is the largest online retail store in the world serving more than 40% of customers online in the US only. However, it never started as the company we know today. The company was originally called ‘Cadabra’ and was a bookstore that … Continue reading

Entrepreneurs love to play with ideas and bring something new to the table; something new and revolutionary that solves an important problem. These people are on a quest to make life better by making technological breakthroughs. This very same innovation powered by the pursuit of improving man’s lifestyle made Apple the most valuable tech company … Continue reading

User growth is what every business aims for, be it a small shop around the corner or a billion-dollar tech company. The ultimate goal for any business is to earn profits and it is not possible to achieve the targets on that without selling the product at an appropriate scale. And for this, you need … Continue reading

The digital landscape is fast evolving to match the trends in the market and serve user expectations. While some of these trends can be momentary others are here to stay.   At Promatics, we believe every app business must know that users are spoiled for choice when it comes to picking mobile apps. To engage … Continue reading

Given the widespread usage of mobile phone devices and increased reliance on apps to execute many days-to-day functions, users may have to open an app in pitch dark ambience. Very often, the light that the app emits in pitch dark is too high and almost piercing for a user’ eyes. There have been reports that … Continue reading

What and Why of Tech Stacks? In terms of app development, ‘tech stack’ is used to describe a combo of programming languages and software leverage in the development process to introduce functionality to the final product. Technology stack comprises of efficient tools like frameworks, languages, and software products to create, analyze, or ingests data, and … Continue reading

It can be one thing to sketch out an app idea on a piece of paper and completely different to make a thriving app business out of it. There are only a few handfuls of apps that actually make a mark in people’s lives and find a place in their handsets for the long haul. … Continue reading

What is Typography? How many times have we shrieked at the sight of visually unpleasant app pages with amiss font style and size that mar the app usage experience on the whole? Countless would be the answer. Such apps lack the necessary sticking factor that helps us stay on the app. It is common to … Continue reading