Insights

All of us have heard of Amazon, right? And we unanimously agree that it is the largest online retail store in the world serving more than 40% of customers online in the US only. However, it never started as the company we know today. The company was originally called ‘Cadabra’ and was a bookstore that … Continue reading

We are living in a golden age, where science is moving forwards with leaps and bounds. Technology is advancing at an impeccable rate and our analog world is being digitalized at this very moment. It is important for organizations to keep pace with the development and remain up-to-date with the latest methods and management styles. … Continue reading

Are you one of those people who are working in a bulky organization with managerial layers and hierarchies and yet you find yourself individually as well as collectively as part of the organization that you are in some sort of a decision-desert?  You are confused about what to go ahead with and what to leave … Continue reading

Entrepreneurs love to play with ideas and bring something new to the table; something new and revolutionary that solves an important problem. These people are on a quest to make life better by making technological breakthroughs. This very same innovation powered by the pursuit of improving man’s lifestyle made Apple the most valuable tech company … Continue reading

I wonder how Amazon always gets the bits of ‘what I want to buy’ always right. Actually, that turns out to be bad for me that I end up buying more than what I should and eventually am out of budget for other things.   But thinking about it from Amazon’s perspective, if you are … Continue reading

Think about it, you have a bizarre picture that you painted on your laptop using paint and looks something like this:     No way. Who would buy such a thing? Let alone that there is no point in this mess that I just created 5 minutes ago, this thing cannot be sold. It is … Continue reading

We start with two buzzwords of today; Artificial intelligence AI and user experience UX.   a.) Artificial intelligence is the ability of a machine to operate intelligently, similar to how a human brain works.   b.) User experience ultimately translates into how a particular person responds to and feels about a certain interface, service, or … Continue reading

User growth is what every business aims for, be it a small shop around the corner or a billion-dollar tech company. The ultimate goal for any business is to earn profits and it is not possible to achieve the targets on that without selling the product at an appropriate scale. And for this, you need … Continue reading

The digital landscape is fast evolving to match the trends in the market and serve user expectations. While some of these trends can be momentary others are here to stay.   At Promatics, we believe every app business must know that users are spoiled for choice when it comes to picking mobile apps. To engage … Continue reading