Insights

As we trap ourselves in a self-imposed quarantine to avert the terror of the COVID-19 global pandemic, grocery apps are suddenly emerging as saviors helping all confine themselves to the four walls of their abode. While everything else can wait, survival depends on the consumption of the essentials. Sourcing essentials can be cumbersome in the … Continue reading

Amidst COVID-19 coronavirus pandemic that is fast engulfing the sanity of the nations, many employers are embracing social distancing practices. Correspondingly, many businesses are opting out of normal work practices and choosing remote work frameworks for their employees. With remote working for executing day to day operations, more and more organizations aim to prevent the … Continue reading

Given the widespread usage of mobile phone devices and increased reliance on apps to execute many days-to-day functions, users may have to open an app in pitch dark ambience. Very often, the light that the app emits in pitch dark is too high and almost piercing for a user’ eyes. There have been reports that … Continue reading

The exponential growth of e-commerce mobile apps has propelled them beyond mere transactional tools, transforming them into indispensable companions for modern consumers. As the competition intensifies among e-commerce giants, the battle for supremacy hinges significantly on the ecommerce app features that these mobile apps offer. Just how much are mobile apps driving e-commerce growth? We’ll unveil the eye-opening numbers. Mobile commerce already accounts for a whopping 31% of all retail e-commerce sales in the United States, and that number is projected to grow to 53% by 2025. Conversion rates from mobile apps are three times higher than mobile sites, and mobile shoppers spend twice as much money as other customers. When developing an e-commerce mobile app, it’s crucial to carefully consider the e-commerce mobile app features that align with your business goals and customer needs. But be aware e-commerce mobile apps are not equal. So, what is the difference?

What is Typography? How many times have we shrieked at the sight of visually unpleasant app pages with amiss font style and size that mar the app usage experience on the whole? Countless would be the answer. Such apps lack the necessary sticking factor that helps us stay on the app. It is common to … Continue reading

What is Mobile App Wireframing? Wireframes can be described as pure black and white layouts that outline the specific size and placement of page elements, features, conversion areas and navigation on an app or website. They lack real design elements like colours and fonts and are used to bring out an app’s structure specifically. Done … Continue reading

Every successful app product on the market is the end result of a close-knit work association of designers, developers and businesses. All stakeholders carry with them different backgrounds and thus have differently oriented viewpoints of looking at the same project. A business having an app developed by working in close association with a mobile app … Continue reading

What is Agile Development? A simple dictionary search for the meaning of the word ‘agile’ leaves us with a definition ‘able to move quickly and easily i.e. adaptable.’ When it comes to software development, Agile Development denotes a particular method of project management that warrants the execution of tasks into short phases of work and … Continue reading

You would be surprised to learn that 84% of businesses that strive to improve customer experience (CX) witness an improvement in their revenue. Unfortunately, only 19% of businesses actually have a dedicated CX team to help bridge gaps in customer experience. The first step towards bridging gaps in customer experience is to understand how customers … Continue reading